This change can be either in a part of the logo or a logo changed altogether. Opting for a new logo design has now become a fashion for corporations worldwide. However, the question that arises is that, is this a correct approach towards promoting a business or merely a sequel of the quest for a unique logo design? After all, a logo is the main identity for business and should be retain their logos to be uniform throughout the period of their existence.

The redesigned logo should be different from industry competitors. For inspiration, take a look at any number of business cards or printed brochures. They usually have logos on them and you can see what styles other companies are using.

Logo Redesigning – To Be or Not To Be?

Marketing practitioners say that logos are considered symbolic to the business or name of a particular entity. A logo design that remains un-changed retains a standing in the market. People recognize it well and can easily relate to them. On the other hand, world trends change with the passage of time and the way to adjust yourself with the world is to go with the flow.

When the market saw major changes in consumer trends around the globe, there blew a wave change in logo design of the companies. Nowadays, brands worldwide are adapting to this wave of changing behaviors and logo redesigning is now top agenda for entrepreneurs and business owners.

The reason for redesigning logo is variant depending upon the particular business’s requirements. Normally it happens that when companies go through overall re-branding, logo redesigning becomes a part of it. The process of logo redesigning can amend any faults committed previously that aimed incorrect customers and that gave negative image to the company. There are hundreds of case studies available in the market where companies have gained so many benefits from it.

Things-to-Remember about Logo Redesigning

Logo Redesigning can be difficult, far more exhausting than making the logo for the first time. It is especially difficult for the logo designers as clients and their public becomes accustomed to the existing logo and, if unfortunately they do it incorrectly, it can really hurt a client’s image and theirs as well.
So for the sake of betterment of my fellow designers, when redesigning your client’s logo, do consider the following points:

Stick to the Roots

You should be very careful while redesigning the logo of your client’s company. Remember that redesigning does not mean that you change ‘all’ the elements of the logo. It is important for you to research that which element of the logo needs a change; either it is the color or the icon that is harming the company. Once you have decided upon the to-be-changed element, only then proceed with the process.

Involve the Client

Sometimes designers make the biggest mistake during the process of logo redesigning i.e. they don’t involve the client and do it individually. Such a behavior results in instant refusal, multiple design revisions or sometimes job withdrawal (unless you make something out-of-this-world).

So always keep the client involved in the logo redesigning process at every single step. You should ask them what the main purpose behind the logo redesign and discrepancies in the existing logo, and then do your best to match their expectations.

Keep it Uncomplicated

A logo should be simple and uncomplicated; no matter it is the designing or redesigning process. Some designers are of the view that changing a logo’s design means to make it more complex and elaborated. For all those who are of such views, please remember that adding small and frequently annoying extra details to the already existing logo will not make it look more professional. Infact, if the existing logo is too complicated, strive to un-complicate in the redesign.

Retain some Familiarity

There are cases of some wise logo redesigning done in the market, without anyone ever knowing about it. Such a subtle logo redesigning has been achieved because some elements of the older logo are left un-touched and so the new logo makes its space in consumers mind real easy. So if you want your client and their target market to make an easier transaction to the new logo, simply chose to modernize the logo without changing the basic theme.

Maintain the Scalability

Either you are going through initial designing of the logo or doing its redesigning, it is crucial to keep it scalable. Your redesigned logo should be used across different mediums, no matter how big or small they may be. Also, from the color’s point-of view, it needs to be usable in grayscale or any other color from the palette.

Make it Genuine

A genuine logo is what people want and look for. Your client’s existing logo may be originally appealing but as soon as you get it redesigned, it loses human interest. This may be because when you redesigned the logo, you did not retain its genuineness. Basically, companies undertake a logo redesign because they want a new emotion to be portrayed when the logo is looked at. So try to change the “look and feel” of the redesigned logo simultaneously.

Modernity Not So Necessary

A logo redesign calls for a fresher look, and most companies go for a logo redesign owing to the outdated look of their logo. However, it is not necessary to always take a modern approach in logo redesigning. There are both modern and classic logos in the market and there are examples of both types that have made their mark. So logo redesigning should be done with a rationale and justified approach.  Although the reason behind the needed redesign may be that the logo is outdated, people want a fresh outlook and take on their logo so it shines through the clutter.

Don’t Mess with the Color

One of the most important elements of the existing logo you should seriously consider retaining is the color. Color is the instant visual identification of your logo. The people, who are not able to read the text or recognize the icon, remember only the color of the logo. So try as hard as possible to redesign the new logo of your client’s company with the same color as the older logo. Even if you do need to (or are required to) change the color of the new logo, try to choose any other ‘recognizable’ color of the company so that it does not loses its general appeal.

Try Different Approaches

Being extra cautious during the log redesigning process requires you to design out many different options with a variety of approaches. Design some options keeping closer to the existing logo with only minor changes. Also try out something entirely different and changed altogether. The more variety you will give to your client the easier it will be for you to float through the redesigning process.

To Reason Out

It is totally understandable that a lot of insight and time goes into designing a perfect logo for a company, but sometimes the need to change it arises. There may be many reasons for log redesigning that prompt your client to undergo a logo redesigning process. For instance there are times when a particular product or brand reaches the saturation level and ceases to give the desired results. In such cases logo redesigning seems a good help.

Also, at times companies undergo merger, so their websites need to have a new logo for them. However, no matter what the reason or need your client feels for a logo redesigning, it is important to take a well-researched approach towards this process. Minor mistakes can lead you and your client to a dead-end. So be astute and ask the client to help you throughout the process.

A logo is very important for your business, and more important than a logo is a ‘good logo’. However, there are a few things you should keep in mind while getting a logo designed for your company. Your company’s logo should be the symbol for everything that your company represents. When a customer looks at your logo, it should act as an immediate call-to-action and they should be able to quickly recall your services.

This is called brand awareness. Brand awareness is basically the act of creating public awareness of your brand in order to maximize its recognition. A good logo is one of the most successful brand awareness strategies that define a company’s uniqueness and sets it apart from its competitors.

No matter if you do or do not have a logo for your company following FAQs may help both big and small entrepreneurs and business owners to have a good insight about brand awareness through logo.

The thought process of designing logos is incredibly important. A creative logo can be included in layouts for marketing brochures and help to build brand identity. The same thing is true for placing logos on business cards, customers will recognize the image.

1. How large should my business be to have a logo for itself?

Answer: There is no set pattern or a formulated theory that can gauge that a certain business is ripe enough to have a logo for itself. It is you and your business’ maturity and the stability of its marketing plans that is decisive in the logo making process. There have been some cases in which a certain entrepreneur did not have a solid plan or marketing strategy for its company, even then he got a logo made for his company and placed it on brochures, flyers, postcards and business cards etc. as a result, he had to do a major brand identity remake only after a few months.

If you are not sure that either your business is settled or not or the company is on its personality, services, differentiators and target audience, it may be better to hold off creating a logo so that once the roots of your business get firm, the logo will be as accurate and as lasting as possible.

2.  What are the things, the designer of my company’s logo should know about my business?

Answer: In order to get the most perfect design out of the designer you have hired to design the logo for your business, you should try and make him/her understand what exactly your company is and the things it does. Most businesses have a very complex brand definition and it is quite difficult to try and make the other person understand what you want.

It is important that before you go into logo making process, filter out the attributes, strengths and achievements of your business and try to and base your logo on one of these. Trying to pack too many details into a logo can create a muddled mess. You’re your done with the narrowing down process; it will be easier for you to make others understand your business well, and will enable you to get a concise and focused logo design that will tell your business’ story clearly.

3. To what extent can I influence my logo’s design with my personal likes and dislikes?

Answer: It is not at all advised to influence your business’ logo design with your personal taste. As a business owner, one of the most important business decisions you will make is to choose the design of your logo. Many business owners make the mistake of basing their logo choices or their personal preferences. Here you should understand the fact that you are making the logo for your target customers and not for ‘your eyes only’.

Your logo has to connect with your clients and their perspective is the most important thing. Obviously the logo in not your tattoo, so; your likes or dislikes should have very little to do with the logo design.

4. Can I get away with launching my business without a logo?

Answer: Launching a new business without having a logo for it can be disastrous. Some entrepreneurs are of the idea that they will research, plan and then launch their business, and when the business attracts a couple of clients, they will hire a designer to make a logo for it. This should not be the case, not at all.

The reason behind such attitude is the initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally “until they get a few clients. Do remember that when you start a business, you need to create the quickest possible route to business identification. A logo helps to create this by contributing to your business’s visibility, credibility, and memorability and helps your business to grow and be successful.

5. Why am I so bored with my logo?

Answer: Your boredom with your business’ logo may have many reasons, but most of these would relate to your own issues rather than the logo being dull or problematic. The main problem of logo boredom is that you keep seeing your logo, over and over again. When you are done seeing the logo for the millionth time, the logo starts to lose its sheen.

It no longer seems as brilliant or perfect as it once did. So for the next time you feel like getting tired of your logo, put your focus on something else. Design new marketing material (like brochures, flyers or business cards etc.), or change up the other graphics that you have on them (like photos, background colors or the font treatments). This will change the look of your materials without changing the logo.

6. What are the signs when it is the time to change my logo?

Answer: Although a change in your logo designing is as unadvisable as surfing in high waters, because this can damage the image and awareness of your brand real hard. However, there are times when your business comes across situations when logo change becomes inevitable. The most common and important reason for a logo change may be that when you first start a business at a smaller scale, you create your brand based on your hopes and plans for the future of the company.

Then once you actually start the business, you may find that your business is going on a bit different path than you anticipated in terms of its objectives and target audience. Here comes the need for changing the logo. However, a change in the brand identity should not be taken lightly. Redesigning a logo requires a solid business reason. Do it, if you have one, otherwise, don’t even think about it!

7.  What should be the color of my company’s logo?

Answer: Picking colors for your logo can be difficult. It is not an easy job to go about choosing appropriate colors for your logo. Everyone has a particular like and dislike when it comes to colors, however; it is advised to keep this ‘personal favorite’ thing to your dresses, shoes and nail paint only. Whether or not you personally like a color actually has little to do with its appropriateness for your business’s brand. There are few key points you, as an entrepreneur, should keep in mind, while picking the color for your logo.

The color should…

• Tell your brand’s identity through color psychology

• Lay the color foundation for your visual vocabulary

• Give light and dark contrast to your logo elements

• Complement each other and create a proper visual appeal

8. How can I squeeze the best logo out of the logo designer I have hired?

Answer: getting a logo designed for your company can be a very frustrating process. And at times you even think that it would have been easier if the designer could read your mind. However, as we know that it is not possible, there are still some logical ways to approach the design process to make sure you end up with a logo that’s truly and uniquely “just the right” logo. There are some simple tips that can help you get the best out of your logo designer.

• Work with a designer who can pace up with your style and aesthetics

• Gather some examples of logos that match your interest

• Explain your business attributes and achievements thoroughly to the designer

• Once you start getting response, give detailed feedback

• Remember that your logo is to appeal to your best clients, and not just you

Follow these tips and get closer to a logo that works for your business. These will also avoid you frustrating yourself with design repetitions.  Don’t get annoyed, as it is worth going through the process to get the best logo possible for your business.

Your logo is more than just an important part of your marketing materials. It is the face of your business. Your logo gives clients and prospects a visual reference to pair with your business name, which increases the memorability of your brand.

Previously, all logo packages promised initial samples 5 business days from the date of payment. The new time is two business days to receive initial samples, and applies to both the new “Express” package and the “BundleBee” package.

LogoBee has been offering award-winning custom logo design services for the past 10 years. The company offers custom logo design, stationery design, website design, flyer and brochure design, and other graphic design services.  The foundation of LogoBee’s strong reputation is the strong working relationship it builds its customers. From the beginning of each project, the project manager gathers information from the client about his or her tastes, priorities, intended use for the logo, and other details. Also, the project manager and the designers perform online research to gain a better understanding of the company’s field of business and requirements.

Even after the initial logo samples have been created and presented, the client may still direct the design of his or her logo through revisions. Elements from different logo samples may be combined or revised. Alternatively, the client can provide his or her own ideas after the initial samples are presented, and the designers will create a new sample or set of samples based around the client’s suggestions. All designers at LogoBee work in-house, in order to guarantee a better service and customer support.

Over the course of its existence, Logobee has created logo design samples for more than 10,000 companies. Most of LogoBee’s orders come from returning clients with new projects, or from referrals by previous happy customers.

Please visit www.logobee.com or call a sales representative at 1.888.905.6462 to learn more.

Create a new document (CTRL+N) in Photoshop with 2000×2000 pixels screen resolution. with white (color=#ffffff) background.

After create new Photoshop document. now we’re ready further pick Ellipse Tool (Keyword key: U) make an required size circle where you want, and draw on white area where you want.

Now with the Direct selection tool (Keyboard key: A) and change the shape of drawed circle untill you have something similar as we want in our logo, hold SHIFT (Keyboard key) when you grab the center nodes, everything must be to strict in the center of drawed circle.

Add gradient on drawed circle with foreground color #790303 and background color #ff0000 use the way “Select circle layer–>Layer Menu–>Layer Style–>Gradient Overlay, put both colors and make little fade between colors.

Let’s move next step where we Hold “CTRL” button from keyboard and Left Click on your circle layer for make selection.

Create a new layer (Press: CTRL + SHIFT + N) or go to Layer–>New–>Layer, there no need name for your layer like before, you should repete same process 2 time more, now make one time selection Hold “CTRL” button and fill white color in your Layer 1, which you were make through above process and more white layer using “UP ARROW” from keyboard, we shown result below after that:

Deselect the white shape you just created press “CTRL+D” and take the Move Tool or can move down through “Down Arrow” keyboard and hold “SHIFT” as well during this process, result will be look like below image:

Here in this step just repete above step and over with the white color as you seen in below image (use “Opacity 70″ are with first layer, with 2nd “Opacity 60″, with 3nd “Opacity 40″ with 4th “Opacity 20″ with 5th “Opacity 10″  same apple on both directions (top and bottom), let us show the result.

we should add stroke with color #4f0000 and size shoube be 15 as we have circle (shape) size, you may follow your circle size and apply there stroke.

now finaly use Font “[z] Arista” and default font “Myriad Pro” for logo name there placed where you want as we shown below: