In order to promote anything new, advertising companies always start the entire procedure with an interesting teaser. It can range from a poster teaser, a brochure teaser or a print ad teaser. If you are a movie buff, you would understand what is being talked about here. For any new upcoming movie, you get to see the teaser first to develop an interest of the viewer. For instance a booklet printing company, would want to do more than just mention an upcoming site. They’d want to provide details on sizes and paper quality of the booklets used. And they should reference their printing process as well. Same goes for launching a website for your business. Before launching your website, you should get a teaser page designed to attract your target audience beforehand. Launching the entire website is not a good idea. I have personally seen a lot of well designed ‘coming soon’ pages and this is definitely a great way to keep people keen about your website. Instead of buying a domain right before launching the website, you should buy domain in advance and invest some money in create a teaser of your website. If you manage to bring an interesting teaser of your website, your visitors will definitely wait anxiously for the website launch and this way you will get a good amount of traffic right on the launching day of your website.
Always remember that an upcoming should be really visually appealing and attractive to keep your target audience hooked till the launch of the website. There is no point on having a coming soon page if it is not really effective. So, while designing a coming soon web page you should be really careful. It should contain all the elements of a teaser so that it can serve the purpose other your investment will be a total waste. In this article we will be mentioning a few tips to build a useful ‘Coming Soon’ page.
The main purpose of such pages is to grab the attention of your visitors and these pages should be attractive enough to be remembered. While you are working at it make sure your teaser page have all the elements to be memorable, viral, desirable and should open a lot of new doors for you. Here is what you should do to create a useful Coming Soon page:
Creating a Mysterious Element
If you are still confused about having or not having a teaser page, stop being it. There are no two questions about having a teaser page because the answer will always be Yes as it is very important. It does not matter what kind of product you are marketing, a teaser page will always prove to have very positive and beneficial results for your product.
As quoted earlier, you will always get to see a teaser for a movie first and the some other advertisement. This marketing technique is to make people eager and create an atmosphere of anticipation. Whenever we see an interesting teaser of a movie, don’t we look forward to the movie with much eagerness? Yes, we do. Same goes for your website. An interesting teaser will create an element of mystery and people will desperately wait for the launch of your website to find out all details about it. In teaser, you can provide a few chunks of information and leave the rest to the imagination of the user. As said earlier, you should start doing this at least two months before the proper launch if you want people to really look forward to your product.
You must have seen this practice from the video games producers as well. They simply announce the next version of the game a few months before the actual release and within those months they continue to give bits of information related to the game to create the hype. If you do the same for your website, people will not only memorize the launching date, they will so look forward to it as well.
The teaser definitely plays a very important role in giving the much deserved attention to your website. So one thing should be clear in your head while designing a website that you definitely need to have a teaser so while you are designing a website, make sure you are working on marketing techniques at the same time to get more and more visitors on the launch of your website.
Teaser Keeps a Designer Motivated
Working on the same website for months can get boring at times for developers and designers. Obviously, this can affect the motivation level as well of the people working on the project. The constant updates on teaser page can be a good way to keep the developers and designers motivated. Since teaser page will need constant updates on and off, designer and developers will always remember the launch date as well and they will work hard on achieving the deadline.
A teaser helps you in keeping yourself in line. While you are working on a website, you work on collecting different sort of data as well. This data collection can prove to be really beneficial for your website. Obviously, when you will see so many people interested in your website and looking forward to the launch of the website, you would want to work hard to reach up to their expectations as letting them down is not an option here. People’s expectation will keep you motivated and you would work really hard to deliver the best and even better from the promised one.
An Unforgettable Identity
When you are designing the teaser, make sure you design it in a way that it has unforgettable impact on the visitor. Your teaser should be so strong that it should compel the visitor to come back to your page to find out more about your website every now and then. Styling of the page and colors is very important however, the thing that should stand out the most in your teaser is your company’s logo.
Your website might not look the same as your teaser but your brand logo will look the same throughout so this is exactly what needs to be memorable. Even with so many changes in the website and teaser, people will still be able to relate to your website with the help of logo. So make sure you design a teaser with a powerful impact so that it keeps on bringing back the visitors for more.
Since it is a teaser page, it cannot contain a lot of stuff. But, it can definitely help you in collecting data of the visitors. You should always ask for the information from the users they are comfortable giving away. Asking for phone numbers or address is not a very good idea. Since peoples are comfortable with giving away email addresses, you can collect the data of email addresses and use it later on. Your teaser page should ask for email address so that users can be notified with upcoming events related to the website.
Give Visitors a Reason
As a favor, you can always offer visitors something nice in return. Depending on your website and product you can always have some offer for visitors who are submitting their personal information on your website.
A Mysterious Message
A catchy, mysterious message will make people come back on your website. Always try to have a very powerful tagline on your teaser page. It does not have to be long but even a simple short sentence can do wonders for you if it is a powerful one.
Go viral, use something special and do whatever you can to create a great teaser page. Do not rush in creating a teaser page. Since it is important, you should take your time and design a great Coming Soon page. You need to stay in the heads of the visitors so teaser page should be designed carefully.