How to Increase Your Websites ‘Sign Up’ Rate

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How to Increase Your Website’s ‘Sign Up’ Rate

We all know that change that change is the only constant thing but it is not going to be easy always. We all want changes for good and good changes are very important especially in the internet world. When it comes to conversions for a website, a webmaster has to be really careful. A good conversion will obviously bring a lot of new users and increased income your way.

If you really want to increase your conversion rate, you should focus more on providing quality product to your users. It is a fact that the quality of the products is very important however, the increase in conversion rate can also be done via extra ordinary web design. Apart from designing, obviously the content of any website matters a lot. So, if you are looking for an increase in conversion rate, powerful content and good design can bring success your way. Your offline marketing may include flyer printing and mailings, but your website should capture user sign up information.

Today, we will discuss a particular way of improving your website’s design. I personally think that getting users registered is the most difficult thing for any webmaster. People these days are too busy to complete a short registration form. However, with good design and content, you can surely make them register and increase your conversion rate. Because of an on-going advancement in technology, registration also is of various kinds. A user might want to register for your website, for a mobile application, for a newsletter or for any other subscription that your website is offering. In this article we will discuss a few trends regarding designing which have always proven to be successful in increasing conversion rate.

Make Your Visitors Ask For More

Make Your Visitors Ask For More

Anyone who is a first time visitor would not want to pay for your website because he would still be exploring your website. Anyone who is on your website for the first time would really like to know first if your website is worth the time and effort. In order to increase your conversion rate, you must offer your visitors a free trial period.

Your visitors would love to have something without having to give anything in return. For instance, you can offer them to have their flyers, brochures, postcards, business cards, posters, booklets, calendars etc. designed from you free of cost (and then charge them for your printing services later on). If you manage to impress people with your trial period, they will surely sign-up for your website. Allowing your non-registered users to peek into lives of your registered users can definitely help you in increasing conversion rates. You can even make tutorials related to benefits of registering and display them on your website. You can surely attract a lot of sign-ups.

Importance of Content

Importance of Content

It is very important to use the correct words and terms on your website. Some web designers try copywriting on their own too however, hiring a professional copywriter is always a good suggestion. A copywriter knows his job and would definitely help you in selecting the correct terms to use on your website to attract more visitors. As a web designer, you too should have a good knowledge about all these things. The words such as login, sign up do matter a lot in increasing your conversion rates.

Also, a page title or a heading is way too important for any website. It is a proven fact that strong headlines always attract more visitors and certainly can improve conversion rates.

Selection through Split Testing

Selection through Split Testing

This is one of the best ways to select the color and design of tabs. Also, if you are confused regarding what kind of wordings should be used, A/B test will definitely help you out. All you need to do is have two designs with only one difference. This difference has to be about the design, color, word that you are confused about. Split testing will help you in deciding what to choose for increased conversion rates.

Visual Interest

Visual Interest

When it comes to designing, images and icons are way too important. People look at images first and if they like them, only then they continue with the rest of the article or content. Images can attract visitors and icons can avoid a lot of confusion. Images and icons are a great way to attract people and if your icons are self-explanatory and users do not find themselves confused, they will surely sign up for your website. Instead of having a simple sing up button, you can use a nice image for that. This will increase they sign up rate for sure.

Keep the Sign-Up Process Simple and Easy

Keep the Sign-Up Process Simple and Easy

Nothing annoys a visitor more than a difficult and complicated sign-up procedure. If you really want to increase the number of your registered users, you need to make the sign-up process really simple, easy and convenient. If you have a never ending sign-up form, a user will leave the page without filling it; even if he is interested in your website. Keep the fields limited and the sign-up process should contain only important fields. Following are a few important fields for sign-up page.

  • Do not make visitor select a username. It is very convenient for user to use his email address.
  • Choosing a password should totally be a visitor’s choice.
  • Any information that is important for the user to know about before registering, it should be present on the sing-up page. Do not make your user go round in circles.
  • If your website requires complete profile information of the user, ask detailed questions once an account has been created.
  • Allow users to sign-up via social media profiles. This is actually the best way to attract a lot of new visitors because these websites have become way too popular and signing up while using a social networking website is a lot more convenient.

Who is Using It?

Who is Using It?

People like to join websites if they find out someone popular has joined the website. Social proof will definitely help you in increasing conversion rates. Do mention if any famous person is registered with your website. Not only popular people; do mention if any popular brands are associated with your website. If you have a large number of registered active users, you should mention that too. Such techniques help a lot in increasing conversion rate.

Any social proof on your main page increases the value of your website. If you are a starter and have nothing to display as a social proof, make sure you provide and incredible high quality content to attract more people.

Conclusion

Well, any website’s main purpose is to have a large membership base. Increasing conversion rates is way too important for all websites especially the ones which rely on profits via sign-ups. Whatever changes you are making to your website to increase the conversion rate, make sure you measure your current and future conversion rate to see which technique has worked out best for your website.

You need to give visitors a reason to sign up and it is a designers duty to incorporate design with content in such a way that visitor would want to join the website. The design, content and benefits of being a member should be perfect so that you do not have any disappointed users. As a designer, you have to design and make choices very sensible to increase your conversion rates.

We all know that change that change is the only constant thing but it is not going to be easy always. We all want changes for good and good changes are very important especially in the internet world. When it comes to conversions for a website, a webmaster has to be really careful. A good conversion will obviously bring a lot of new users and increased income your way.

 

If you really want to increase your conversion rate, you should focus more on providing quality product to your users. It is a fact that the quality of the products is very important however, the increase in conversion rate can also be done via extra ordinary web design. Apart from designing, obviously the content of any website matters a lot. So, if you are looking for an increase in conversion rate, powerful content and good design can bring success your way.

 

Today, we will discuss a particular way of improving your website’s design. I personally think that getting users registered is the most difficult thing for any webmaster. People these days are too busy to complete a short registration form. However, with good design and content, you can surely make them register and increase your conversion rate. Because of an on-going advancement in technology, registration also is of various kinds. A user might want to register for your website, for a mobile application, for a newsletter or for any other subscription that your website is offering. In this article we will discuss a few trends regarding designing which have always proven to be successful in increasing conversion rate.

 

Make Your Visitors Ask For More

Anyone who is a first time visitor would not want to pay for your website because he would still be exploring your website. Anyone who is on your website for the first time would really like to know first if your website is worth the time and effort. In order to increase your conversion rate, you must offer your visitors a free trial period.

 

Your visitors would love to have something without having to give anything in return. For instance, you can offer them to have their flyers, brochures, postcards, business cards, posters, booklets, calendars etc. designed from you free of cost (and then charge them for your printing services later on). If you manage to impress people with your trial period, they will surely sign-up for your website. Allowing your non-registered users to peek into lives of your registered users can definitely help you in increasing conversion rates. You can even make tutorials related to benefits of registering and display them on your website. You can surely attract a lot of sign-ups.

 

Importance of Content

It is very important to use the correct words and terms on your website. Some web designers try copywriting on their own too however, hiring a professional copywriter is always a good suggestion. A copywriter knows his job and would definitely help you in selecting the correct terms to use on your website to attract more visitors. As a web designer, you too should have a good knowledge about all these things. The words such as login, sign up do matter a lot in increasing your conversion rates.

 

Also, a page title or a heading is way too important for any website. It is a proven fact that strong headlines always attract more visitors and certainly can improve conversion rates.

 

Selection through Split Testing

This is one of the best ways to select the color and design of tabs. Also, if you are confused regarding what kind of wordings should be used, A/B test will definitely help you out. All you need to do is have two designs with only one difference. This difference has to be about the design, color, word that you are confused about. Split testing will help you in deciding what to choose for increased conversion rates.

 

Visual Interest

When it comes to designing, images and icons are way too important. People look at images first and if they like them, only then they continue with the rest of the article or content. Images can attract visitors and icons can avoid a lot of confusion. Images and icons are a great way to attract people and if your icons are self-explanatory and users do not find themselves confused, they will surely sign up for your website. Instead of having a simple sing up button, you can use a nice image for that. This will increase they sign up rate for sure.

 

Keep the Sign-Up Process Simple and Easy

Nothing annoys a visitor more than a difficult and complicated sign-up procedure. If you really want to increase the number of your registered users, you need to make the sign-up process really simple, easy and convenient. If you have a never ending sign-up form, a user will leave the page without filling it; even if he is interested in your website. Keep the fields limited and the sign-up process should contain only important fields. Following are a few important fields for sign-up page.

          Do not make visitor select a username. It is very convenient for user to use his email address.

          Choosing a password should totally be a visitor’s choice.

          Any information that is important for the user to know about before registering, it should be present on the sing-up page. Do not make your user go round in circles.

          If your website requires complete profile information of the user, ask detailed questions once an account has been created.

          Allow users to sign-up via social media profiles. This is actually the best way to attract a lot of new visitors because these websites have become way too popular and signing up while using a social networking website is a lot more convenient.  

 

Who is Using It?

People like to join websites if they find out someone popular has joined the website. Social proof will definitely help you in increasing conversion rates. Do mention if any famous person is registered with your website. Not only popular people; do mention if any popular brands are associated with your website. If you have a large number of registered active users, you should mention that too. Such techniques help a lot in increasing conversion rate.

 

Any social proof on your main page increases the value of your website. If you are a starter and have nothing to display as a social proof, make sure you provide and incredible high quality content to attract more people.

 

Conclusion

Well, any website’s main purpose is to have a large membership base. Increasing conversion rates is way too important for all websites especially the ones which rely on profits via sign-ups. Whatever changes you are making to your website to increase the conversion rate, make sure you measure your current and future conversion rate to see which technique has worked out best for your website.

 

You need to give visitors a reason to sign up and it is a designers duty to incorporate design with content in such a way that visitor would want to join the website. The design, content and benefits of being a member should be perfect so that you do not have any disappointed users. As a designer, you have to design and make choices very sensible to increase your conversion rates.

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