A lot of people think that blogging is not at all a difficult task and almost anyone can do it. I personally think that this is so not true. When it comes to blogging, a blogger has to face many hurdles. Since blogging is the new trend these days, bloggers have to face a lot of competition and this is exactly why they have to constantly update, improve and grow their blog to meet the new changes and requirements. The basic concept of blogging is to share your personal thoughts with a wide range of readers but at times, to make things more interesting, a blogger has to go a little further. Every blogger will have its own motivation. Some will do this all just for the sake of money, some will do it to differentiate themselves from other bloggers and some will simply do it to learn something new.
If you are a blogger and you are looking for different ways to extend your blog, this article will be of help, definitely. You do not have to follow all the tips to extend your blog. You can simply go for the ones which you think would prove to be beneficial for your blog’s success and will keep your readers happy. Your blog acts like a postcard printing design and mailing effort, going out to individuals everywhere.
Initiate Your Own Newsletters
It can be easily said the newsletters and blogs two sides of a cover because they share a lot of common things. The basic purpose of both is to provide good reading material to its readers on constant basis. The reason why blogs are so famous is that they are not very formal and everyone can understand the language used. Since both have a lot of similarities, a lot of people think that if they are blogging, they do not have to have a newsletter because it is almost one and the same thing. But, if you initiate a newsletter along with your blog, you will see a great increase in your reader’s base.
Practically thinking, not everyone has the time to visit websites and blogs every time they come online. However, they do check emails whenever they come online so by initiating a newsletter, you are constantly staying in touch with your readers no matter what. You can also be able to add content that you want your subscribers to read only. If your blog is already a success, building a newsletter should not be a problem for you. You can mention any upcoming events and market your affiliated products through your newsletter as well.
Marketing Your Own Products
The best thing about blogging is that it allows you to build a nice relationship with your readers and by constantly reading your posts, they start trusting you. However, in order to build trust, you need to make sure that you provide quality content to your readers to that visiting your blog is a must for them. Once you have managed to build a nice name for your blog and a good relationship with your readers, you can use your blog to market your other products as well. You can start off with info products and market them on your blog. You will be surprised to see the popularity and they will not even cost you a lot. Not only sell your own products, you can even advertise other products on your blog but make sure you do not overdo the advertising part as too many ads on the website may annoy the user base.
Offer Consulting Services
If you do not have any products to sell or if you do not want to fill your blog with selling and marketing products, you can offer consulting services to your readers as well. This is a very common thing practiced by bloggers these days because this is what makes them an expert in front of their readers. If you have successfully build a trust relationship with your readers, they would like to hire you for consulting services rather than looking for someone they don’t know. When we talk about consulting services, you will find innumerable options. Make sure that people are able to understand the kind of services you are providing. Do not make things complicated and have a separate page on your blog which explains all the services you are offering clearly.
Members of Your Blog
If you want to monetize your blog, you should have a membership area. This is not only a good way to earn some extra money via blogging but paid members would be getting some extra benefits for becoming a member of your blog. If you plan to have a membership area, make sure you have a lot of good things to offer to your members because they would be investing into your blog and they deserve a little more than your other members.
Having A Separate ‘Job Search’ Section
If your blog has a target audience of jobseekers and employers, you can have a job board on your blog as well. Employers cans imply advertise their jobs on your website and your readers who are jobseekers as well, they can apply with the help of your blog. This is also a great way of earning money and providing benefits to your readers as well. If you have a good knowledge of Word press, setting up a Job board should not be a problem for you. This will not only extend your blog, it will also increase the number of your readers.
Add Forums to Your Blog
Having forum is a great thing for your blog because it increases the interaction between you and readers. Your readers can discuss about anything or a specific topic they want. You can give your expert advice on that and other readers can also contribute. If you plan to add a forum, and then make sure that you make efforts to keep it active.
You can simply add some premium content to your blog. For instance, you can offer premium marketing material like premium flyers, brochures, postcards, business cards, posters, booklets, rack cards and calendars etc or some printing service for the designed material. However, make sure you do not put a restriction of recurring payments. A lot of users do not pay because of this reason. Allow users to pay for what they like and do not force them to keep on paying after that even if they are not interested. Add content that your users will find interesting so that they are willing to pay for it.
Add a Directory to Your Blog
If you are providing services, you should not add any directory related to it but adding directories to your blog can be a great option to extend your blog. For instance, if you are covering topics related to graphic designing, you can simply add a directory of good graphic designers. Also, charging or not charging for these directories can be a personal choice.
Having a news section on your blog will keep your visitors up-to-date. The news should not only be related to the current happening across the globe, but, you should provide any news that can prove to be useful for your readers.
Benefit From Social Networking Websites
We all know that social networking websites are way too popular these days especially facebook so having a facebook fan page is a must for your blog. You can promote your facebook fan page on your blog and you can offer a lot of services on your fan page that you do not offer on your blog as an incentive for your facebook fans.