We all know that non-profit organizations are not very rich organizations therefore they have to be very particular about their spending. Because of having a limited budget and limited manpower, the non-profit organization websites are never really up to the mark. They do not even serve their basic purpose because no one is actually taking care of them. We all know that websites are meant to achieve the purpose of the business and with fewer resources; websites of non-profit organizations do not really achieve anything. If you’re feeling extra generous you could even create a matching design for the organization’s brochure printing layout.
The good news is that trend is finally changing and even non-profit organizations are working hard on making a great website. If you are running a non-profit organization, you need to make a website which is valuable and effective for your organization and it is no longer that difficult. All you need to do is follow the keys given below, in order to be able to run an effective non-profit organization website.
Be Very Clear About the Mission of Your Organization
Mostly people are unaware of non-profit organizations and this is exactly why if they visit your website, the first thing they would want to know is what your organization is all about. Your first aim should be to be able to inform the user about the mission of your organization so that they do not feel lost on your website.
In most cases, there is always an About Us page to help users in gaining information about the website. But no one really has this much of time these days so user should be able to get a quick idea about your organization’s purpose from your home page. In order to learn more about your organization, visitor can then view the About Us page but the basic purpose of your organization should be clearly visible to the visitor on the home page.
Providing the information of your website on the front page is not that difficult. You can simply provide the introductory lines on the home page and can give a link of ‘read more’ which will redirect users to About Us page so that they can educate themselves regarding your organization.
History of the Organization
If an initial introduction appears to be interesting to the user, he would be really interested in getting to know other details related to your non-profit organization and your website should be able to provide the user with it. Your website should not only contain the mission of your organization but it should have every little detail related to the background and history of the organization. You must include details mentioning the founder of the organization and any achievements of the organization.
Be Very Clear of Who Your Target Audience Is
Designing a website for a non-profit organization can be a little difficult because there could be different kinds of target audiences. A non-profit organization is dealing with a lot of different aspects. So, a website should be designed in a way that it should be accommodating needs of every kind of audience. You will have an audience of people, who are directly related to your organization for instance volunteers, members. You will also have visitors who won’t be aware of your organization.
Most importantly, your audience will be of the people for whom organization is working. There would be a lot of people who would be seeking help from a non-profit organization so your website should be providing information for all of these people. Anyone who wants to help by being a member or seeks help should be able to benefit from your website.
Give Directions to Helping Hands
Almost all of the non-profit organizations depend on the donors. Since internet has become the source of almost everything, donations are now being accepted online as well. Your website should have a clear direction for those who want to donate for the betterment of your organization. Even if your website does not accept online donations, you should clearly give directions on how to donate for your non-profit organization. This page should have all the details for instance, what are the programs they can donate for, how the donations are handled and information on tax deductions as well. Also, if they have any queries, you should be providing a direct number for them to contact you.
There would be a lot of good people who would love to volunteer and provide their services for your organization’s good causes. Make sure your website is providing proper information to them as to how they can become a member of your organization and help people.
Images Can Make a Huge Impact
When it comes to digital world, images make a bigger impact in comparison to text. Anyone who is willing to join or donate would love to see what your organization has been up to. Your website should contain the images of the people who are receiving help from your organization. You can even get testimonials from the people whom you have helped. This is one of the best ways to gain trust of the visitors and encourage them to become a part of your organization.
Contact Us Page
There will be innumerable queries from the visitors and they would definitely like to get in touch with one of the members of the organization to get an answer for their queries. As mentioned earlier, your website should definitely have a page providing all of your contact information. Contact information must have an email address, contact number and a postal address as well.
Website Design Should Be Compatible with Your Organization’s Purpose
Your non-profit organization definitely has a message to spread and your website’s design should fit with your organization’s culture. Many people will try and judge your organization’s purpose via website so it is very important that your website should be an example of your website’s mission.
Staying In Touch via Online Newsletters
A newsletter is a great combination of brochure, flyer, business card and a poster. You need to keep people informed of what your organization is up to and this is exactly why you should have a newsletter. An online newsletter is often a better option than a hard-copy newsletter as it is on the same website and saves you from the troubles of printing. All the members of the website should have an option to sign up for newsletters. The newsletter should contain all the information about new, upcoming projects of your organization and you can mention the achievements as well.
Adding Dynamic Content
Your website should always have something new to offer to your visitors on their each visit. You should have a separate news and events section on your website so that users can not only stay up-to-date; they also witness changes on your website which is important. You can even have a separate blog for your non-profit organization so that people can discuss different topics. This will increase the interaction among members and a lot of issues can be resolved.
Having an effective website for your non-profit organization can prove to be really beneficial for your organization. Do not disappoint your visitors by keeping a website which no one updates. Reply to their queries, stay active and design a website which depicts the purpose and mission of your organization. A good website can actually help your organization move towards betterment.