As a freelancer you would be quite aware of this particular situation. Whenever a freelancer is checking his daily emails, there are always a few requests asking for a proposal. You would also know that there are two kinds of requests. One request is from clients asking if you would be able to work for them. This request will also tell you how much they can pay you for this project. However, a few sensible employers would explain their requirements to you and then they will ask how much the project will cost. In such scenarios you will have to design an entire project quote and then inform the employer about it. For some designers this experience is like a miracle because mostly employers do not ask a designer to name their own price. But then again, freelancers mostly do not have a price structure so things get more difficult for them in such cases.
Designing project quotes is not an easy thing because if, as a designer, you do not have a fixed price structure, deciding your work’s worth will be an issue. Almost every freelancer goes through this situation and it is definitely not an ideal situation to be in. the following tips can prove to be really helpful in deciding the worth of your work. Always remember your project quotes should be designed in a way that it should neither kill your sale nor your career. Following tips will help you in being precise and clear in deciding project quotes. You have one shot for an attention grabbing headline in flyer printing designs. Make sure you put some thought into wording that will get noticed.
Deciding Between Time and Output
As a freelancer, you must know that there are various ways to price your projects. The two most common pricing ways is via output or via time. Freelancers have been using both but for different purposes. Quoting by time means that you would be charging on hourly basis. Now, this option is mainly used for huge projects because the ending of the project cannot be defined due to work load. Deciding a price rate for an entire project and that too a huge one is not an easy task. This is exactly why mostly designers prefer to go with the option of charging per hour.
Big projects may require you to sit for late hours and work round the clock. If you will be quoting a price for an entire project, you would be making yourself suffer as you won’t be getting paid for those extra hours.
If you have to quote a price for a small project, you should avoid quoting on hourly basis. For such projects you should opt for project based structure in order to avoid hassle of any sort.
Always Keep the Long Term Strategy in Mind
Freelancers get many offers on daily basis and every project is different from another. If you get a request from a client who apparently looks like a big potential client, you need to quote a price which will make the client your future client as well. Do not let a relationship end after one time project. Designing a good pricing quote will definitely help you in gaining the confidence of the client. With potential clients, keep in mind that you will have to win their business and not just a single project appreciation. While you are deciding the price foe their project, always keep the room for them to return to you with their future projects.
Giving Importance to Little Details
In every project, designers and clients give more importance to the big and important parts of the project and little details are always ignored. Always make sure that your pricing quote includes the hours spent in doing administrative work for the project. For instance, you would be taking time out for the paper work, filing and other important stuff so this effort of your should not go wasted. Convincing your client on these hours might be a little difficult but you need to have a proof of your hard work and effort that you have put in into the minor details of the project. Remember, no real effort of your should be ignored. However, do not come across as a greedy designer in front of your client.
Avoid Being Way Too Courteous
It does not matter if you are a new or an old designer, giving a quote will always be difficult. You will be having various thoughts and concerns regarding pricing being high, low or just not right for the project. This can be avoided by being straight forward and avoid being courteous. You need to discuss each and everything with your client in order to be completely transparent. When I said, do not be courteous it means that you should add a price for every effort of yours be it small or big. You need to quote a price close to your final decision so that there is a room for adjustments keeping in mind client’s request.
Any client will appreciate your honesty about pricing. If you will appear vague about your pricing, client might reject your proposal due to trust factor. As mentioned earlier, do not come across as greedy and make sure you quote a price exactly according to your worth. Do not overcharge or undercharge.
Importance Should Be Given To Quality
If you are trying to bid for a huge project always keep in mind that they are not going to judge you on pricing. For them, the most important thing is quality of the project and this is what they will be looking for. Whenever you bid for a project (for instance some printing project of flyers, brochures, postcards, business cards, posters, booklets, rack cards and calendars etc) do not tell them how you would be saving money for them because they won’t compromise on quality at any cost. They can pay more as long as they are getting the good work. Your argument should always tell them how your work would be improving the quality of their project. Remember, you will be awarded for your ability and not your frugality.
Good Knowledge of Surroundings
Although, it is hard to do, but avoid becoming a part of this so called rat race going on these days. Also, you would be having competitors in the industry but following their price range is not a very good idea. If you are not interested in competing, you should still be aware of what your competitors are up to. This way you can offer your clients compatible rates to the client along with a quality project. Remember, market should not be dictating you as it is only there to provide you guidelines. So, make sure you are aware of the market rates and what your competitors are offering.
Growing In the Industry Should Be Your Priority
Growth in the industry should be on the top of your mind. While you are working at projects, you need to market yourself as well and having a huge list of clients and an attractive website will help but won’t take you a long way. In order to grow, you need to take baby steps and start from small projects and than move to huge projects. But make sure that these small projects are only helping you as a ladder to move upwards.