Movie Industry is a huge industry throughout the world. Since movies are a great way to earn huge revenues, marketing movies in a proper way is way too important. Now, when we are talking about marketing and movies, these days, movies are being promoted in various styles and techniques. When it comes to marketing, huge movie posters play a very important part in promoting the movie. Also, posters are supposed to be designed really carefully because you have to convey a lot in very less.
Designing a great movie poster is not at all an easy task. As a designer of the poster, you really need to get involved in concept of the movie so that you are successfully able to portray it on the poster. Here are a few elements that you need to keep in mind while designing a poster so that you can say what you really want about the movie through your movie poster. Poster printing is fun with a great design.
Grabbing the Attention Should Be Your Priority
The first and most important thing that you need to keep in mind while creating a movie poster is that it should have the elements to attract the attention of the passer in a few seconds. Now, when I say you need to grab the attention, it does not mean that you should over do the poster. You need to grab positive attention and for that you need to avoid flashy pictures and annoying graphics.
Since you would be aware of the story, your poster should show some of the plot of movie and leave the rest to the imagination of your viewers. So, whenever you are designing a movie poster you need to keep in mind the important elements of the movie and then cash them in a poster.
Show Little, Hide Little
Your movie poster should show the theme of your movie but it should not reveal the suspense or the story. You can always use imagery to show little and hide little. Images are a great way to attract the attention of the movie goers. If you want to create an interest at once, you need to focus on using great, attractive images. This works the best for horror and suspense movies. If it is a romantic movie, you can always put an image of a very important scene in the movie or a quote a beautiful dialog from the movie which can later on become a tagline for your movie.
Give Your Viewers a Reason
Your poster should always have some mystery attached to it. As said earlier, you cannot reveal the entire story so leave viewers with thoughts of what’s going to happen in the movie. By creating suspense, you are giving your viewers an inception to go and watch the movie after it has been released. You can always take a still from the movie which can increase the interest of your audience. These few things in your poster can obviously do wonders for your movie.
Your Poster Should Also Attract Non-Fans
Since you will be having huge pictures of stars on the posters, you would automatically be capturing their fans attentions instantly. However, your true creativity is to gain attention of people who are not fans of the stars and your poster should convince them to come and watch the movie even if it does not have their most favorite actors. However, the actors of the movies are the most important things in the movie so you need to highlight them anyway in your poster.
Essentials of a Movie Poster
It doesn’t matter how big the movie or movie stars are. You would still need to have a few essentials in your poster that you cannot let go of at any condition. When you are designing a poster, make sure it has something that would stay in viewers mind for a long time. To be precise, have something in your poster which is memorable. Adding key points of your movie is necessary. Also, whatever message your movie has, it should be properly conveyed to the audience. Typography is an important factor so, do not ignore it ever.
The movie, poster, DVD cover and everything related to a movie should have consistency in it. Do not make a poster which appears totally different from the movie appearance or will be different from the DVD cover. People relate these movies with these posters so you need to make a poster which shows consistency. Not only this, your poster should have images from the movie and of actors so that people can actually connect with the story when they will go to watch the movie.
Avoid Getting Too Creative
When it comes to graphic designing, you need to draw a line between creativity and getting too arty. Some designers might go over the board with designing that the poster design might not be suitable for other formats. Mostly the poster design is the DVD cover so you need to make sure that your poster cover is suitable for DVD as well.
Good Amount of Spacing
When it comes to action movies or suspense/thrillers, they try to put in a lot of things in a single poster that it distracts the attention of the viewer. Your viewer would never be able to focus on the key points of your movie so do not add too much of designing and give some space. This good amount of space can actually do wonders for your posters. A poster which is apparently too congested can annoy your movie fan.
This era can be dedicated to the sequels of the movies. Almost every blockbuster movie had a sequel ready for it. When you are designing for a sequel, you need to make sure that the poster allows the viewer to recognize the previous movie released of this sequel. The same imagery or tag line can be used in order for viewers to understand things easily.
Step Back and Take a Look at the Design
Once you are done with designing the poster, you need to step back and take a look at it from far and when I say this, I mean literally. Taking a look at the poster from far can actually show you a lot of flaws that need to be covered which you may not see otherwise. Always take a look at the poster from your viewer’s perspective. If your poster is able to grab your attention at once, it’s fine. If you think that something is overshadowing your key points, you need to fix it.
Designing a poster cannot be that hard if you are aware and if you follow the essential elements of designing a great movie poster. Always keep in mind that if you are designing a movie poster, you have been held responsible for a very important task as movie posters are very important and this is the best time to show your creativity. You have to be good with techniques, typography, colors and be careful with your resources. With all this you can surely come up with a great poster design.