Anyone who is part of the world’s rat race dreams of owning his own business. After all, working 9-5 for your entire life does not sound exciting at all. Also, being your own boss is a great thing since you do not have to report to anyone and no one is keeping a check on you and your work 24/7. So, how about you take a look at your life and see what has been achieved so far so you can decide what is next for you. For now, you have earned your degrees; you have worked really hard on your job and have mastered your field of designing. You must be thinking now what? Yes, its time to move ahead and something for yourself.
Designing is one skill which can help you a lot as it is something which can be done in a big company or even on your own without having to invest too much. Not everyone is lucky enough to get to work as a freelancer because of their degrees. Take a look at MBAs or Engineers, starting their own business may require a lot of effort. However, as a designer, with a lot of effort and dedication, you can achieve a lot.
Designing is not just about making brochures, flyers, postcards or business cards, neither does it limits to making call-to-action graphic designs. One thing that you have to keep in mind is that just because you are a good designer, does not mean you are a good ‘design business man’ as well. Handling a few designing tasks is completely different from handling an entire design business. The whole idea of being your own boss might sound very interesting; however, it is not easy at all.
Yes, you will have your advantages such as working from home, having no one to report to, being able to spend much time with family; however, with all this you will have additional responsibilities and loads of multi-tasking. Carry your awesome and creative business cards with you all the time. They can be a great tool for selling your services.
Therefore, in order to develop and maintain a successful design business, you will have to consider a few elements before you jump into the world of design business. Let us take a quick look at these few elements:
Getting Formal Business Education
Attending a designing school can help you a lot in understanding the basics of designing but it won’t necessarily make you a good designer. To be honest, schools are not considered or expected to produce best designers as designing is one field where practice will make you perfect. Schools can give you an idea of how things work in designing but designing schools are not going to train you on how to handle a design business. Jumping in to something without having a good knowledge of it is not a very good idea. So, before starting a business, you should get some business training as well.
Apart from that you can get some formal education on courses other than designing as well, such as economics, public relations, business communication, calculus and business management etc. In order to run a successful design business, you will have to deal with legal matters as well, so it is important to learn more on handling legal contracts. Since you will have to market your business in order to gain clients, you will have to know basics of marketing and business development also in order to be successful at it. Courses such as PR will help you in client dealing and customer services.
From Outsourcing to Human Resources
Even if you are own your boss, you still have to take care of a lot of things and a lot of people as well. As a design business man, you are no longer handling the responsibility of designing and will be wearing multiple hats. Initially, you will be handling almost every department on your own. Take for instance, marketing, customer support, accountant etc. However, with the passage of time, your design business will get stronger and wider and there you might need some human resource or professional outsourcing.Obviously, you won’t be hiring a lot of people in the beginning but later on you will have to hire so you need to be good with your hiring skills.
If you cannot afford a full time position, you can hire a freelancer or can outsource a helper in contractual basis, who can take care of things for you. You would eventually need someone to handle your payrolls, taxes and other important financial matters. You can also outsource human resources. This way you will not have to pay them for a full time job and you can get the benefits as well. In order to be a successful Businessman in designing you have to think things through so that nothing goes wrong.
Advertise your Business
Whenever it comes to advertising, people have this point of view that they will have to spend a lot of money in the beginning to get their business noticed. This is no longer the case as the down economy as opened a lot of new doors of advertising. You can now advertise your business without even spending a single penny.
Social networking websites is one of the best ways to reach out to a large number of audiences. You can simple put your business details on facebook or twitter and ask your friends to help you in promoting your business. All you need to do is sound professional instead of sounding way too formal. Make sure that your writing gives a good impression of yours.
These days’ people go for recommendations instead of wasting their time on looking for someone they don’t even know. Instead of focusing more on promoting your business through yellow pages, you should concentrate more on getting personal referrals. So, in order to be a successful business man you need to be really good with networking.
The more people you know, the better it is for your business. Always keep your business card with you and make sure that you follow up with the people you have met as well. You never know who can bring a long a good opportunity. Good networking can really help you a lot with your new business.
You will never become a successful designer if you are not well organized. A person who is working on his own has a lot more to handle and an unorganized person cannot handle things. Always keep in mind that as a business man you have additional responsibilities and disciplinary acts can take you a long way.
You must decide your working hours and act professional. A person can start acting a little careless when he has no one to report to but this way your business will suffer so even if you are your own, in order to be successful, act professional even if you are working from home, nowadays we facing some legal help in every business even in online business persons and we should consult a professional such as LegalZoom as better and related option.
The Final Thoughts
One of the major reasons why people are opting for starting their own business is the not so reliable economic conditions. Companies are laying-off employees because of unstable economic conditions. Job security has become a major issue these days so starting your own business is a great idea. If only you take the right steps you can be a successful design businessman. Always remember that being your own boss is the most difficult thing. Apart of designing brochures, logos, flyers, postcards or business cards, a designer needs to master the business development and business management skills as well.
No matter how successful is your design’s communication and call-to-action, at the end of the day you have to handle and you do not have anyone to blame as well. So, you have to be very careful in order to be a successful design businessman. Be prepared to make sacrifices. You will have to stay focused and be consistent. You will also have to understand the amount of risks involved. Starting a business will be challenging but it will also be rewarding. However, you won’t achieve your goals overnight so staying focused and consistent will take you a long way.